EUROCONTROL’S XENEMETRIX ANNOUNCES MOU WITH NETAFIM FOR ENTRY INTO THE PRECISION AGRICULTURE INDUSTRY
Eurocontrol Technics Group Inc.’s (EUO.V) subsidiary, Xenemetrix Ltd., has entered into a memorandum of understanding with Netafim, an Israeli company which is the global leader in drip and microirrigation solutions for sustainable agricultural productivity, to develop a unique and innovative testing system utilizing Xenemetrix’s energy dispersive X-ray fluorescence (ED-XRF) technology for farmers and the greater farming community.
The solution that will be developed through the collaboration between Netafim and Xenemetrix will be offered as a unique and innovative service to Netafim’s farming client base for performing immediate tests of crops, soil and water in the field to replace the traditional method of sending samples to laboratories and waiting days for results. Xenemetrix will leverage its ED-XRF-based spectroscopy expertise to develop a dedicated mobile and compact system for performing at-site (in-field) testing and analysis of material elements, primarily N, P and K (Nitrogen, Phosphorous and Potassium) in the soil, water and critical parts of the crops, at set intervals. Netafim will contribute its extensive market presence and expertise to secure cooperation of prospective clients to assist with defining specifications and laboratory verification of Xenemetrix prototypes.
The MOU also provides for an exclusivity term of two years for the initial commercialization phase to ensure the rapid time-to-market and launch of a mature solution that will boost revenue and reduce expenses for the farmer. A critical value add is the risk avoidance that will be achieved by this highly accelerated testing process that will result in increased sustainability through improved yields and a decrease in waste. The Xenemetrix system will also allow for the collection of measured data and GPS coordinates that will be fed into a cloud-based repository that over time will form a big-data base that can be offered as a service to agro-companies and organizations to deal with the increasing food demand of the world’s growing population and will enable insights into patterns and trends on as wide a geography as required.
Bruce Rowlands, Chief Executive Officer of Eurocontrol stated, “Precision agriculture is an area we have long seen as a perfect fit for our ED-XRF mobile technology. We are thrilled to be collaborating with Netafim, a world leader in farming innovation, in the development of a mobile testing solution for farmers worldwide in this developing market that is estimated to grow to $2.4 billion a year by 2020(i).”
Dr. Yoav Zeif, Vice President, Americas of Netafim added, “Netafim is seeking to give its clients innovative and holistic solutions. Doing the right analysis will ensure the efficient and economical input application. We believe in our moto, ‘Grow more with less’.”
(i) Based on a market study undertaken by Markets and Markets. Markets and Markets is the second-largest market research firm worldwide providing over 1,200 premium studies yearly to over 1,700 Fortune organizations globally.